In today’s customer-centric world, organizations have realized that gaining a 360-degree view on consumer insights is the key to outperform competitors and increase productivity. Yet, the majority of the marketers and publishers are unsuccessful in obtaining consumer data accurately. Besides, meeting the stringent General Data Protection Regulations (GDPR) is another challenge creating a ripple effect in the data management landscape. In order to ensure digital governance and data protection, marketers, agencies, and publishers seek an efficient data management provider, who can manage, customize, and analyze consumer data. This is precisely where The ADEX steps in. A promising European data management firm, The ADEX has designed an avantgarde data management platform (DMP) that helps marketers and publishers to collect, manage, process, and store client data from all devices and channels. “The various ways of multi-client enabled system configuration combined with the nearly unlimited possibilities of data sharing within the unified platform has made our firm one among the niche players in the market,” affirms Dino Bongartz, CEO of The ADEX.
The ADEX DMP is the core element of the data management solution used to capture valuable customer data and shape it into insights that drive better outcomes. By gaining unique customer behavior insights, publishers and marketers can not only provide better solutions but also minimize risks and maximize performance while improving customer loyalty.
Exporting and accessing data is always secure and encrypted within ADEX’s DMP, as we fully conform to GDPR and German data privacy and protection laws
Being one of the few GDPR compliant companies, The ADEX ensures that all the data is stored and accessed securely in their local data centers. The firm addresses the high-soaring threats of cybercrime and fraud by providing—THE ADEX Marketplace, a secured data Marketplace that allows clients to share, sell, or buy data from other parties seamlessly. “Exporting and accessing data is always secure and encrypted within ADEX’s DMP, as we fully conform to German data privacy and protection laws that are the toughest in the market worldwide,” elucidates Bongartz.
The company’s solution portfolio also includes The Adex Verification, a unique audience verification solution to verify the targeted audience with anonymized user profiles that are tracked by the data management platform. The Adex Verification also provides deep and relevant insights about viewability evaluation based on 30 different thresholds for each creative that has been tracked.
To expound more on the capabilities of The ADEX, Bongartz cites a scenario where a large German automotive firm was struggling to collect data from various devices, as they were using legacy systems. By partnering with The ADEX, they were able to exclusively collect various attributes, sociodemographic, and buy intent data in an app environment. The connection possibilities based on the data collected using ADEX DMP is nearly unlimited. The data is effective in niche segments and on high demand in diverse marketplaces. Collecting data in a raw format enabled the client to build segments based on every special requirement of the customer, which allowed a broader segment portfolio than ever seen on the market and unique in its granularity. The client was able to maximize their revenue and increase productivity.
Along the path of product innovation, The ADEX is adding several additional services to their platform such as verification, viewability, and mapping of the customer journey. “We are also moving ahead of the traditional DMP approach to offer services directly on the platform, for which clients normally have to use an external provider to get data services at one location,” concludes Bongartz.