Although the word “data” was coined in the mid- 17th century to refer to any piece of information, the way it is perceived and utilized today in the business world is a paradigm shift in itself. With that, there has risen a need for the modernization of such data environments. On one hand, a significant amount of capital is spent on data storage and protection; on the other, a lack of competence in collecting, analyzing and managing the overwhelming amounts of data with clarity is stalling its conversion to actionable insights. With prowess in digital analytics, intelligence, web measurement consulting and data insights services, a company called BitBang is empowering organizations with the solutions and strategies to derive and interlink insights back to their business objectives. “Our mission is to accelerate business transformation through data strategy and execution,” says Giovanni Lorenzoni, CEO at BitBang.
With a wide gamut of data presented to business decision makers, the smallest of data misinterpretation could lead to disastrous repercussions. Team BitBang helps organizations do away with ambiguity in the data structure, and bring out definitive outcomes. By understanding the problems faced by organizations, BitBang enables its clients to exploit data in a meaningful way and use that to stay at par and ahead of their competitors. In addition to the lack of expertise in handling data, most organizations struggle with choosing the right tools and platforms to resolve big data issues.
Our mission is to accelerate business transformation through data strategy and execution
To that end, BitBang’s 15 years of experience in the data analytics front and association with different platforms and technologies pertaining to advanced analytics, machine learning and cloud engineering gives them the upper hand. These service offerings find traction in highly diversified environments— where there is a need to interpret data based on the business structure and target—such as extensive marketing, sales, R&D and customer service requirements.
BitBang approaches client onboarding with an analytical edge and provides comprehensive customer journey orchestration and omnichannel solutions to facilitate a single customer view for organizations. Their teams recommend customer engagement platforms from a myriad of vendors and help them with managing the information pertaining to different brands and services offered. Thriving in its mission to share a transparent, authentic and trusted knowledgebase with clients, BitBang holds a strong position to drive data-driven practices and marketing success.
BitBang’s proficiency in big data and analytics proved highly valuable to a luxury e-commerce brand. The latter’s digital marketing department intended to monitor e-commerce performance worldwide and for that purpose, identify marketing channels that yielded the most revenue. Upon engagement, BitBang set up data collection systems that pulled information from old sources and validated the outcomes. Following this step, a large number of data views were developed across the country, to forecast the brand-line views. In addition, BitBang implemented a series of alerts to monitor payment methods and storage status. Subsequently, the client’s marketing team had access to an indispensable and reliable tool that allowed them to observe and take action on product sales, storage issues, payment methods as well as analyze the results from different channels.
Lorenzoni states that the data analytics services developed so far in the company’s journey were based on the demand and the competition their clients faced. To proceed with, BitBang will concentrate on helping organizations embrace trends and have a positive impact on their decision-making capabilities. “With the sole idea to drive motivation through data-driven facts and strategies, we strive to help clients understand and act on the constant change in consumer behaviour,” concludes Lorenzoni.